Brother Kick-off meeting Event

Brother Taiwan gathered over 100 dealer partners from across the island for a retreat in Ruisui, Hualien, featuring a dealer conference, product launches, a dinner, and cultural experiences—uniting partners through an immersive journey to kick off the new year's market strategy.

The event spanned guests traveling from both Taipei and Kaohsiung, with complex train and transfer logistics. The conference on arrival day was followed immediately by dinner and interactive activities, with a cultural itinerary continuing seamlessly the next day. The program also wove in Hualien's indigenous cuisine and a tea-farm experience, giving the corporate event the depth and warmth of an immersive trip.

DOING Marketing, leveraging the group's in-house travel agency, delivered a fully customized, end-to-end solution—no packaged tours. The team precisely arranged train tickets and accommodations by guests' departure points and group size, ensuring seamless movement for over 100 attendees; designed interactive games, a themed dinner, and tea-farm experiences that turned brand spirit into moments guests could personally feel; and executed everything—from the agenda to catering and gifts—with precision for a flawless event.